Ralph Lauren: An American Icon
New York native Ralph Lauren began creating ties in 1967, despite having no formal training in design. (“Ralph Lauren,” 2019). Known for a chic and preppy look, Ralph has said that his brand is about more than clothes. He’s expanded from only clothing to selling home furnishings, scents, sportswear, and more.
Lauren is praised for luxury quality clothing while still being classic and timeless, exemplified by his oxfords and basic polo shirts. Like many American designers, Ralph Lauren has created lines at different price points to span different markets, from casual wear to higher-end luxury wear.
Ralph Lauren has come to symbolize U.S. culture, and has accordingly been adopted by a melting pot of different Americans: Rappers like Kanye West, the U.S. Olympic team, all-American girls like Rachel Green of Friends, and more. This versatility, along with ideals like luxury and timelessness, has solidified Ralph Lauren’s legacy in the fashion industry.